Allow us to present to you the company Last d.o.o. from Pula, whose operations began with the publishing of a travel guide in 2005 under the name CouponClub. Today, CouponClub is known as the only place that contains the entire set of all recognizable products and services from the County of Istria, describes the particularities and highlights of Istria, as well as is attractive to all advertisers from throughout Croatia who recognize CouponClub as an important place to promote products and services.


What is CouponClub ISTRA?

CouponClub Istra presents the tourism-related offer of the County of Istria, and offers discounts, bonuses, as well as a whole series of other benefits in the form of coupons.

Why was CouponClub ISTRA established?

  • Because there is a need to present products and services in one place. Being poorly informed on how to spend your money effectively and meeting customer needs is common.
  • Because of the lack of awareness of the guest or inhabitant of a certain place about the services, products and features of the place they are visiting or in which they live.
  • Because it represents a link among companies.
  • Because it functions as a catalog – guide and info /maps of places/
  • Because it brings direct benefit to the end user and service providers of CouponClub.

CouponClub Concept for 2008

  • A5 format
  • 300 000 copies
  • languages – English, Italian, German and Croatian
  • price per copy – free
  • 192+4 pages
  • city plans of Labin, Rovinj, Pula, Poreč, Medulin, Umag and Pazin with marked service providers with which the discounts or additional values or benefits can be achieved
  • detailed map of Istria
  • introduction – how to use CouponClub
  • list of Blue Flag beaches
  • information on the highlights of Istria

Why advertise?

  • Because it is used by all – guests (tourists) and local people – 300 000 free copies – range 900 000.
  • Because it is distributed DIRECTLY, in travel agencies, airports, bus terminals, tourist boards, info-points, small and large hotels etc.
  • Because it completely covers the area of the County of Istria and lasts all of 2008.
  • Because it is educational, that is, it provides information on the highlights of places / city plans - Pula, Rovinj, Poreč, Umag, Labin, Medulin, Pazina
  • Because the average price of a catalog or info for a particular place ranges from 40,00 to 180,00 kuna, while CouponClub is free.
  • Because we possess our own distribution network, that is, so-called walking info-points, young women with the recognizable logo of the Coupon Club on T-shirts and caps, whose goal, besides distribution, is to inform the end user about the advertised services and products in CouponClub.
  • Because, by personal advertising in all media spaces, we advertise our clients too.
  • Because we also offer you free advertising at tourism fairs in Europe by means of the Croatian Tourist Board of the Republic of Croatia – 20 000 copies of the Coupon Club.

Direct distribution implies: distribution “in your hands” – 14 employees taking on the role of informer (CouponClub cap, T-shirt and bag) in the period from 01.06. - 15.09. 2008 every day from 9:00 - 12:00 and from 19:00 - 22:00

Additional values that are included in CouponClub in the form of coupons

  • 3 = 4 (meals, cocktails etc.) or 2= 3 or 2,5 = 3 and so on.
  • Free admission into discos, museums and so on.
  • 10 - 99% discount
  • free dessert, digestif, wine so on…
  • emphasizing and getting to know the highlights of services or products (for instance, various specialties, particular ways of preparing food, etc…)

We believe that you recognize the CouponClub project as a carrier of development and promotion of tourism-related services and accommodation, as well as an inexhaustible source of information for all of Istria, and we would like to take this opportunity to invite you to help us create a catalog that is as good as possible.

If you are in need of further information, feel free to contact us >>